
A downtown Toronto penthouse that earned $213K
Our flagship result: since March 2025, Luminous has driven this high-end downtown penthouse to $213,785 in bookings across 76 guest stays - at an $801 average nightly rate and a perfect 5.0 guest rating.
Figures reflect actual Hostaway bookings over the period shown, through July 2026.
The challenge
A premium 3-bedroom penthouse in a competitive downtown market needed to command top nightly rates without sitting empty. High-ADR listings are unforgiving: overprice and the calendar stalls; underprice and you leave five figures on the table every year.
What we did
- Positioned the listing as a design-led luxury stay with professional photography and copy
- Distributed across Airbnb, Booking.com and Google - Airbnb now drives 79% of revenue, with 17% from Booking.com
- Dynamic pricing tuned to demand held a premium $801 average nightly rate
- Five-star guest experience produced a flawless 5.0 rating that compounds bookings
I never imagined my place could perform at this level. Luminous handles everything and the numbers speak for themselves.
Inside the property


